King Industries Bamboo

King Marketing, led by CEO Dina Chhangte, is focused on enhancing the agricultural and bamboo industry in North East India through a strategic HUB and SPOKE model. The initiative aims to establish a robust value chain that connects farmers with essential resources and markets.

Key highlights include:

1. Infrastructure Development: The plan involves setting up collection centers (SPOKE) at the village level to facilitate the purchase of raw materials like bamboo, natural broom grass, and various agricultural products. These centers will also serve as retail outlets for basic needs such as rice, pulses, and edible oils.
2. Value Addition: The initiative outlines plans for utilizing both the upper and lower parts of bamboo for various products, including electricity generation for telecom companies, biochar, and premium products like toothbrushes and glue boards. This approach aims to secure long-term agreements with top companies.
3. Plantation and Raw Material Security: There is a focus on improving bamboo quality through sustainable plantation practices, including the establishment of FSC-certified lands and the use of advanced propagation techniques.
4. Logistics and Market Access: The HUB will consist of warehouses for import and export, processing units, and facilities for storage and transportation. This infrastructure aims to streamline the supply chain and enhance market access for farmers.
5. Funding and Support: The initiative seeks funding for a MEGA Bamboo Project, similar to the MEGA FOOD PARK, to support the development of this comprehensive agricultural framework.

Overall, King Marketing's approach aims to boost the agricultural sector in North East India, focusing on sustainability, value addition, and improved market linkages to benefit local farmers and the economy.